SXSW: Digital Diversity: How Culture Impacts Digital

To understand the role culture plays in the lives of three major groups: U.S. Hispanics, Asian Americans and African Americans, Facebook and Ipsos Media CT have partnered together. In this presentation, Facebook's Christian Martinez and Ipsos MediaCT's Virginia Lennon will illustrate how culture influences attitudes, behaviors and priorities and how that influences the way people communicate online. We will also describe the expectations of multicultural consumers, plus explore how brands can engage with people in culturally relevant ways. This event requires a SXSW Interactive, Gold or Platinum Badge